Strategic Planning and the Marketing Process The Production Concept 18, The Product Concept 18, The Selling Concept 18, The Marketing Concept 19, The Societal Marketing Concept 20 Marketing Challenges in the New Millennium 22 Growth of Nonprofit Marketing 23, The Information Technology Boom 24, Rapid Globalization 25, The Changing World Economy 28, The Call for More Ethics and Social Responsibility 28, The New Marketing Landscape 29 Reviewing the Concepts 30, Navigating the Key Terms 31, Travel Log 31, Traveling the Net 32, MAP-Marketing Applications 33Ģ. Marketing Management 15 Demand Management 15, Building
' Marketing Defined 4, Needs, Wants, and Demands 5, Products and Services 6, Value, Satisfaction, and Quality 7, Exchange, Transactions, and Relationships 9, Markets 13, Marketing 14. Marketing in a Changing World: Creating Customer Value and Satisfaction 1 : W h a t Is M a r k e t i n g ? 4 '' Understanding Marketing and the Marketing Management Processġ. Glossary G1 Endnotes N1 Video Cases C1 Credits CR1 Indices 11 Marketing Arithmetic A1 Careers in Marketing A8 Marketing and Society: Social Responsibility and Marketing Ethics Market Segmentation, Targeting, and Positioning for Competitive Advantage 177 Product and Services Strategy 217 New-Product Development and Product Life-Cycle Strategies 259 Pricing Products: Pricing Considerations and Strategies 287, Distribution Channels and Logistics Management 326 Retailing and Wholesaling 365 Integrated Marketing Communications: Advertising and Public Relations 400 Integrated Marketing Communications: Personal Selling and Sales Promotion 438 Direct and On-Line Marketing 473Įxtending Marketing 15. Consumer and Business Buyer Behavior 138ĭeveloping Marketing Strategy and the Marketing Mix 6. Marketing Research and Information Systems 5. 
Strategic Planning and the Marketing Process 34Īnalyzing Marketing Opportunities 3. Marketing in a Changing World: Creating Customer Value and Satisfaction 2. Prentice Hall, Upper Saddle River, New Jersey 07458Ĭontents Understanding Marketing and the Marketing Management Process 1. Gary Armstrong University of North Carolina
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